Premiere Radio Networks reported RADAR 97, June 2008 results for its 17 RADAR networks (Diamond, Diamond Plus, Emerald, Emerald Plus, Evening Adult, Evening Youth, Female Focus, FOX News, Male Focus, Mediabase Female, Morning Drive, Pearl, Pearl Plus, Ruby, Sapphire, Sapphire Plus and Urban).
The release of RADAR 97 is the latest phase of a planned additional sample increase to a planned 300,000 respondents by the end of 2008. The RADAR 97 sample consists of 250,090 diary keepers/PPM panelists/respondents.
President of Premiere Radio Networks Charlie Rahilly stated, “Today’s release of RADAR 97 data reinforces the dominant reach capabilities of our industry. We’re happy to bring our clients and advertisers targeted and innovative ways in which their marketing needs can be maximized.”
Premiere Networks Dominate in Total Weekly Reach
In an analysis of both total and exclusive weekly reach by a RADAR network company in RADAR 97, June 2008 (Volume 2, Network Audiences to All Commercials, All Broadcasts - 24 Hours), Premiere Radio Networks achieved the highest percentage weekly reach among all eight RADAR network companies for Persons 12+, Adults 25-54, and Adults 18-49. For total weekly reach in RADAR 97, Premiere reached 42.2 percent of all Persons 12+, 44.2 percent of all Adults 25-54, and 45.1 percent of all Adults 18-49. Additionally, 29 percent of Premiere Radio Networks’ total weekly reach are exclusive listeners (30.9 million Persons 12+ listeners - unique audience not reached by any other network group).
Premiere Continues Solid Strength with Women
In the RADAR 97, June 2008 survey of all 58 measured radio networks for the All Broadcasts, Monday-Sunday 6AM-midnight broad daypart, Premiere Female Focus is the only RADAR-rated network to feature a percentage female composition of 68 percent or higher for key female target demographics. Of all its Adults 18-49 listeners, Premiere Female Focus was comprised of 68 percent Women 18-49. Of all its Adults 25-54 listeners, Premiere Female Focus was comprised of 68 percent Women 25-54.
Additionally, both Premiere Pearl Plus and Premiere Pearl scored with significant female compositions. Of all its Adults 18-49 listeners, Premiere Pearl Plus was comprised of 61 percent Women 18-49. Of all its Adults 25-54 listeners, Premiere Pearl Plus was comprised of 60 percent Women 25-54. Of all its Adults 18-49 listeners, Premiere Pearl was comprised of 60 percent Women 18-49. Of all its Adults 25-54 listeners, Premiere Pearl was comprised of 60 percent Women 25-54.
Premiere Mediabase Female also scored solid percentage female composition. Of all its Adults 18-49 listeners, Premiere Mediabase Female was comprised of 55 percent Women 18-49. Of all its Adults 25-54 listeners, Premiere Mediabase Female was comprised of 56 percent Women 25-54. In the RADAR 97, June 2008 survey of all 58 measured radio networks for the All Broadcasts, Monday-Sunday 6AM-midnight broad daypart, Premiere Radio Networks is the only network radio company to feature any RADAR-rated networks with a percentage female composition of 60 percent or higher.
Premiere Radio Networks Scores Solidly in Top 20 Rank Groupings
In the RADAR 97, June 2008 rankings of all 58 measured radio networks for the All Broadcasts, Monday-Sunday 6AM-midnight broad daypart (Average Audience), Premiere Radio Networks continued to maintain a solid presence among the top 20 ranked network grouping across key target demographics, particularly with its Clear Channel-based networks. For Persons 12+, Premiere had eight of the top 20 RADAR-rated networks, with Premiere Morning Drive ranked tenth, Premiere Mediabase Female ranked eleventh, Premiere Emerald Plus ranked thirteenth, Premiere Male Focus ranked fourteenth, Premiere Sapphire ranked fifteenth, Premiere Emerald ranked eighteenth, Premiere Sapphire Plus ranked nineteenth, and Premiere Diamond ranked twentieth.
For Adults 25-54, Premiere had eight of the top 20 RADAR-rated networks, with Premiere Mediabase Female ranked seventh, Premiere Emerald Plus ranked eighth, Premiere Male Focus ranked eleventh, Premiere Sapphire ranked thirteenth, Premiere Diamond ranked fifteenth, Premiere Morning Drive ranked seventeenth, Premiere Emerald ranked eighteenth, and Premiere Diamond Plus ranked nineteenth. For Adults 18-49, Premiere had seven of the top 20 RADAR-rated network ranks, with Premiere Emerald Plus ranked fourth, Premiere Emerald ranked fifth, Premiere Mediabase Female ranked seventh, Premiere Diamond ranked ninth, Premiere Diamond Plus ranked eleventh, Premiere Male Focus ranked fifteenth, and Premiere Sapphire ranked sixteenth. Overall, Premiere Radio Networks placed no less than five of its total 17 networks among the top 20 ranked RADAR-rated networks across almost all key target demographics.
Premiere Radio Networks in RADAR 97 included approximately 1,000 Clear Channel owned-and-operated radio stations among its consistently rated Gem and Plus networks.
“Premiere in RADAR 97 again affords our marketplace super-solid reach opportunities across our targeted properties,” commented Len Klatt, senior vice president/director of Research for Premiere Radio Networks. “With the radio measurement landscape changing minute by minute, we appreciate the fact that RADAR remains committed to providing a consistent numerical benchmark of both listening and compliance for our current client base and those advertisers looking to use the diverse network radio platform.”
Premiere Mediabase Female Maintains Consistent Top 10 Rank Positions
In the RADAR 97, June 2008 survey of all 58 measured radio networks for the All Broadcasts, Monday-Sunday 6AM-midnight broad daypart (Persons 12+ Average Audience), Premiere Mediabase Female scored a solid ranking among the top 10 RADAR-rated networks across most key female target demographics. Premiere Mediabase Female was the number five ranked network for Women 25-49, Women 25-54, and Women 35-54. Additionally, Premiere Mediabase Female was the number six ranked network for Women 18-24, Women 18-34, Women 18-49, and Women 35-64.
Strong Premiere Rank Stories in Top Markets
In RADAR 97 rankings of all 58 measured RADAR networks for the All Broadcasts, Monday-Sunday 6AM-midnight broad daypart (Average Audience), Premiere Radio Networks maintained no less than five of the top 20 ranked networks among the Top 10, Top 25 and Top 50 TV DMA Market groupings for Adults 18-49. Premiere Diamond Plus was the number four ranked network for Adults 18-49 in the Top 10 TV DMA and the Top 25 TV DMA Market groupings. Premiere Emerald Plus was the number four ranked network for Adults 18-49 in the Top 50 TV DMA Market grouping. In RADAR 97 rankings of all 58 measured RADAR networks for the All Broadcasts, Monday-Sunday 6AM-midnight broad daypart (Average Audience), Premiere Radio Networks maintained no less than four of the top 20 ranked networks among the Top 10, Top 25, and Top 50 TV DMA Market groupings for Adults 25-54. Premiere Mediabase Female was the number five ranked network for Adults 25-54 in the Top 10 TV DMA and the Top 25 TV DMA Market groupings.